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CRM Development Manager

Refer a friend £40,000 - £42,000 per annum - Ref 882151

The Company:

Our client is one of the Europe’s leading specialist retail businesses.  With an enviable reputation and presence in the market they are one of most exciting and entrepreneurial places to work.  With ambitions to be renowned as one of the world’s leading multi-channel businesses, this really is an opportunity to be part of something special.

The Role:

In this role, you will be responsible for the management, planning and execution of the “CRM Development & New Initiatives” strategy for acquiring/retaining customers across all touch points.

Key responsibilities:

  • Lead CRM strategic initiatives and step change the way customer data is valued, collected and used to communicate with customers
  • Drive and manage the monthly planning process, looking for new opportunities to acquire/retain customers
  • Drive quality customer data collection through all channels and looking for new opportunities to capture customer data
  • Develop and deliver contact strategy for new product launches and oversee deployment of the communication plan
  • Compile weekly reporting and provide updates to the CRM team and wider business
  • Own campaign targets, monitor and adapt plans accordingly to keep in-line with business objectives and market changes/trends
  • Manage implementation of campaigns, including customer targeting, creative development and liaise with creative & production suppliers to make sure projects run to time and budget
  • Managing and reconciling budget on a monthly basis to make costs efficiencies where appropriate
  • Manage relationship with agencies and suppliers including day to day contact, budget spend, performance and quality
  • Ensuring that campaign tracking, measurement, evaluation and reporting have been considered for all activities
  • Work with other teams within Customer Marketing to ensure best practice

The Person:

We are looking for CRM experts with a successful track record in building multichannel strategies. It is vital that you can demonstrate strong stakeholder management experience, as well as the ability to work with large teams to develop a consistent strategy. You will ideally have gained this experience within a large Retail, Telecommunications or Media business. Prior team management experience is helpful. This role requires a solid understanding of the UK marketplace.
Position: CRM Development Manager
Salary: £40,000 - £42,000 plus bonus and benefits
Location: London
Contact: Zumar Dean
Reference: 882151
Referral Reward: £250

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Recruiter Contact
Zumar Dean
[email protected]
+44 (0)20 7072 0970

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