Back To Search Results

Head of B2B Content - FinTech

Refer a friend £60,000 - £70,000 per annum - Ref ZD8

The Company:

We are working on behalf of an exciting, high-growth FinTech business based in London. Their goal is to help organisations trade globally with a range of financial products and tools, customised specifically for their individual needs. The company are expected to continue their phenomenal growth over the next 5 years and so they are able to offer fantastic career opportunities for the right people. They are currently looking to recruit a Head of Content to assist in the development of their Marketing Automation programmes, specifically tasked with delivering compelling content to their target audience.

The Role:

Your success in this role will be based on strategic thinking and creative execution. You will be tasked with meeting content objectives, in a variety of formats, to capture and engage the target audience. On a project-by-project basis, your areas of ownership and influence include: ideation, development, promotion and distribution. You will collaborate with a variety of individuals and teams internally and externally. This is an incredible opportunity to build a team from a blank canvas and have a big impact on a fast-growing global company.

Key Responsibilities:

  • Evangelise content culture within the company
  • Overall editorial responsibility for all content published. Ownership of the content strategy, editorial calendar and written guidelines
  • Rollout a new Marketing Automation system and process for lead generation and nurturing
  • Manage, grow and develop the Content Team
  • Work closely with business teams to ensure the content strategy is shaped by customer needs, interests and business objectives
  • Produce 1-2 content pieces per month and contribute to the blog on a regular basis
  • Manage relationships with agencies, freelancers and publishers
  • Coordinate the promotion and distribution of content through the website, blog, social channels (paid and organic), newsletters, and influencers by creating and maintaining a standard checklist and calendar

The Person:

We are keen to hear from B2B Content Marketing experts, who have previously worked on developing content strategies for marketing automation programmes. You will need to understand the process of content creation, as well as distribution. Your experience will ideally have been gained within a technology environment and you must have a strong understanding of demand generation/lead nurturing. This is a senior-level role, but you will be expected to be hands-on whilst the team is being developed. You must be able to demonstrate strong project management skills and be comfortable with senior stakeholder management. Excellent copywriting skills are essential, as is a proven track-record in building and delivering content plans from scratch.

Position: Head of B2B Content - FinTech
Salary: £60,000 - £70,000 plus excellent benefits
Location: London
Contact: Zumar Dean
Reference: ZD8
Referral: £300

Just Digital is a specialist Digital, E-Commerce and Marketing Technology Recruiter. If you’re an experienced professional interested in advancing your career, we can help.

Do you know someone who would be great for this job? If so, please contact us or send us their details (with their permission of course!) along with the job reference number. We pay generous rewards for all successful referrals!


Recruiter Contact
Zumar Dean
[email protected]

Featured Job

VP, Sales
£100,000 - £130,000

This is a hugely exciting early stage marketing technology business. Having been founded 3 years ago they have just secured significant funding to accelerate growth and achieve an exit is 3-4 years.

Read more