Marketing Manager - SaaS

Refer a friend £40,000 - £50,000 per annum - Ref 882054

The Company:

We are currently working on behalf of an exciting E-Commerce SaaS start-up who have developed a suite of performance marketing tools to allow online retailers to accurately target and acquire new customers through social platforms. With a host of E-Commerce brands already signed-up, they are now looking for a Marketing Manager who can help take them to the next stage and further develop their already impressive client-base.

The Role:

As the Marketing Manager, you will help to grow sales and market reach by using the latest demand generation tools. Utilising your knowledge in inbound marketing, email and search engine marketing, you will help develop and implement the ongoing strategy and drive customer acquisition for the business.

Key responsibilities:

• Work closely with the sales, product and customer success teams to grow the pool of leads and develop content based on experiences and feedback of online retail customers
• Design lead-generation programs, lead-nurturing programs, lead scoring, customer research and automated communications programs
• Build demand generation campaigns and lead-nurturing programs
• Use online lead generation tools such as Google AdWords, Facebook and other display retargeting
• Create a marketing dashboard of key performance indicators that is automatically updated to reflect current marketing activity
• Deploy marketing programs, secure third party lists, collect emails through web-forms and launch email marketing programs, webinar and other content marketing activity
• Conduct customer research to identify ways to improve conversion rates
• Draw out data from analytics and implement improvements to lead-generation programs
• Perform regular tracking of marketing performance and continually monitor, analyse and tune campaigns to maximize ROI

The Person:

The successful candidate will have a strong background in generating sales of SaaS or technology solutions through digital and traditional marketing channels. A working knowledge of marketing automation systems (Eloqua, Marketo, Manticore, etc.) and/or SalesForce.com is essential. Ideally you will have already been responsible for launching a new company/product, but if not it’s important that you can demonstrate the capability to work within a hands-on, fast-paced environment. It is vital that you are comfortable with numbers and can speak credibly about insights you have drawn from data. You must also speak English as a first-language and have exceptional copy-writing skills.

Position: Marketing Manager - SaaS
Salary: £40,000 - £50,000 plus bonus and share options
Location: Central London
Contract: Permanent
Contact: Zumar Dean
Reference: 882054

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