Digital Analytics Manager

Refer a friend £40,000 - £45,000 per annum - Ref 881975

The Company:

We are working with a global Financial Services business with a strong portfolio of brands and products. They have recently won numerous industry awards and aim to continue their success through the recruitment of a number of key roles, including this Digital Analytics Manager position.

The Role:

This role is accountable for driving the commercial performance of the websites and portals across various brands. You will take a results and sales driven approach to managing the online customer experience, with particular focus on new business conversion and value at critical touch points in the funnel. The role will provide clear, actionable insight and recommendations to drive performance of the channel and its strategic development, through best in class analytics and expert analysis.

Key Responsibilities:

• Accountable for the commercial performance of the web sites and online journeys, delivering quotes, sales, value and engagement
• Managing the Google web analytics product suite to provide insight and detailed reporting to inform and assist the Digital Funding and Digital Provision team in day-to-day site management and optimisation
• Defining and delivering the Web Analytics framework for the online channels, ensuring the appropriate reporting and tools are in place, enabling the business to continuously optimise performance
• Responsible for taking ownership of the performance at critical touch-points, i.e. premium page, add on products, check out and transactional emails
• Delivering actionable insights to drive channel performance and integrate findings with consumer, market and industry research to drive strategic planning and action
• Defining tracking requirements for new content and reports
• Managing analytics suppliers and agencies as required, agreeing performance measures and reviewing regularly

The Person:

This role is going to suit a hands-on Web Analyst with a good understanding of managing large, transactional websites. You must be comfortable with leading projects and have the ability to communicate with senior level stakeholders. Financial Services experience is advantageous, but not essential.

Position: Digital Analytics Manager
Salary: £40k - £45k + Excellent Benefits/Relocation Support
Location: Hampshire
Contract: Permanent
Contact: Zumar Dean
Reference: 881975
Referral Reward: £350


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